Responsibilities-

- Plan and execute all web, SEO/SEM, lead generation, email, social media, and display advertising campaigns.

- Designs, builds and maintains our social media presence.

- Create content for website, blogs, and social media.

- Plan and generate creatives for blogs and social media using Canva.

- Plan, execute and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize the user experience

- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

- Manage On-page & Off-page SEO for our website.

- Budget planning for paid marketing

- Plan and execute Google Ads campaign & social media campaign.

- Keep up-to-date with trends

- Identify trends and insights, and optimize spend and performance based on the insights

- Plan and supervise marketing campaigns

- Look into customer relationship management (CRM)

- Website management and optimization

- Social media page optimization

- Track website traffic and other metrics

- Optimize the performance of the website

- Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Give ideas as to how to increase ROI (returns on investment)

- Reports performance of all marketing campaigns to senior management